Accelerator for Marketers

In the days of the yore, a product was designed for a specific culture, a particular market need and a niche demand profile. Invisible boundaries used to separate businesses from large untouched segments, largely due to the lack of language translation services.

The decision-making cycle that a marketer used to keep in mind while wooing a customer had well-demarcated areas on the graph. The attention-capture phase was full of information and appeal. It was later in this cycle that persuasion led to action, or need got converted into a purchase decision.

Then something unexpected happened. Internet arrived. Renaissance in the realm of business redefined politics. Geography underwent a shake-up. Technology, armed with mobility revolution, became the new common denominator and equalised everyone all across the world. Language translation services started populating everywhere.

So now a pack of oats manufactured in the US is not a small batch meant for Americans. Anyone could be opening it the next week after it moves out of the factory. This ‘anyone’ can be a German, French, Dutch or an Asian customer: provided that this new customer can read what the pack says. Or much before that, what this brand’s website or app says. This is where a brand can cut the chase by a large factor and approach new segments.

The decision life cycle is now more complicated but more pervasive than ever before. The identification of need can happen while a person is browsing through a website. The curiosity for more information can be triggered at any point – whether it is clicking on an app, an online marketing message or a line read somewhere in one’s social networking circle. This is why language assumes a never-before significance. It appears on any point in the PLC (Product Life Cycle) graph and it is the only tool that is shrinking the ‘need to persuasion’ gap in one quick moment.

As long as a person is able to comprehend the marketing trigger, a product message, a manual, a social alert, a software footnote; the marketer’s job becomes easier and faster than it was possible, so far. Language translation enables this transformation. It allows a marketer to leapfrog the distance between ignorance and brand-loyalty for a customer in radical ways.

Translation experts do this empowerment by fulfilling the execution bits of a new-age strategy. They are able to hire and leverage professionals in clever and strategic ways, be it a German translation to English, a French aisle or a Japanese website. Language is no more a medium of content but also a lever that can completely change marketing dynamics for brands to apply and tap.

The boundaries get dissolved when a language is applied in a way that is personalised, nuanced, and familiar. This is why it is easy to slip and make language a complex tool, especially in regions that speak German or Spanish. These languages need a special degree of depth and precision of syntax that only professionals can handle. Whether it is translating Dutch to English, or German to English; the structural complexity and cultural context of these languages need expertise and attention to detail.

That’s why it is important to go for the right translation agency, and language translation service which comes with not just a rich pool of talent but also experience to cushion the rigour that some markets demand.

Language can be quite a compelling advantage which can equip brands in unprecedented ways. When tackled in a smart and carefully planned manner, it can be the distinction that makes a brand catch attention quickly and persuade with impact. When handled with negligence, it can be just the opposite force.

Choose to localize and succeed with the best name in the industry – Mayflower Language Services. They can localize your product in 100+ languages, serves in 20+ countries with 1000+ clients and 12+ years of industry experience

Features to Expect in Future Smartphones

Smartphones are the most common thing now. They are much different to the so called mobiles. As the name already indicates they are much smarter than the mobile phones. These are handy devices that every person uses as means of communication with friends and relatives. Earlier the phones were simply used for calling purposes. But now with advancement in technology phones are used for multiple purposes. A simple smartphone is now loaded with multiple apps, cameras and of course the primary calling functions.

It is expected that the future smartphones are going to have certain features which are going to make the phones even more powerful. The features that might make their way are -

1. Augmented reality- This something that provides us more information by combining the computer data so that we have real life experience of what we see. It will give you all relevant information by the use of your phone’s camera. The augmented reality apps that is available now makes use of the GPS to provide information. But now it has limited recognition accuracy which is expected to increase in the coming years.

2. Flexible screens- There might be a time when you can adjust the size of the screen according to your needs. Suppose you want to play a game or watch a video you can do that by folding and unfolding the portable screen size. This can be made possible with the help of Organic Light-Emitting Diode (OLED) technology.

3. In-built projectors- Not only the screen, we hope that you will be able to show movies to your friend and family by projecting the screen in an appropriate place. This has the mightiest possible chance of replacing the TV that is used as gaming consoles.

4. Seamless voice control- Though voice control has been there in earlier phones but the voice recognition function was the best one. In the later years, it is expected that there would be seamless voice control that might take interactivity to the next level.

5. 3D screens and holograms- Many of the Smartphone have high-defined cameras that offer sharper resolutions than the human eyes. Still, our thirsts for good photos are not over. The companies are thus, now moving their focus from the 2D smartphones to the 3D smartphones. The next in this route is likely to be the holographic projections. This will enable you to resize your photos to whichever size you like removing out the unnecessary things.

We guess that you are already excited to think of the things. Imagine what you would do if you get all these features in your handheld smartphone. Isn’t the idea awesome? Yes, it is definitely. All you have to do now is hold your breath, and wait for the awesome features to come to the market.

Find Loan Companies Near to You

It can happen to anyone, however good you are budgeting. You are getting close to payday and, suddenly, out of the blue, the car breaks down, the heating packs up, or you faced with another type of emergency expense that you just weren’t expecting.

The traditional way for people to deal with this situation was to look through the newspaper or phone directory to find the nearest loan company that would provide a short-term, small loan, but searching for the nearest local loan company severely restricts your choices and it often means that you will need to stand in line at a local loan store, which can be very embarrassing.

Fortunately, the internet has made finding loan providers much easier, but it can be very time-consuming and frustrating making inquiries at lots of different web sites and you also need to be aware that every enquiry you make could trigger a credit check, which could adversely affect your credit rating.

There are, however, free services available on the internet that many people are not aware of that make the search for a loan Company much easier.

These websites partner with a network of lenders, so they give you more choice than just going direct to a single loan company. You just simply complete an online application form with a few details about your earnings and employment and then the system will try to match your requirements with one or more of their lenders.

Leaders in these networks may do credit checks, but they don’t usually use the big credit agencies, so the check won’t affect your credit rating. They are usually a lot more flexible than the major banks are about things like lending to people who have less than perfect credit ratings.

Of course, as with all credit arrangements, you need to make sure that you read the terms and conditions properly and that you fully understand when the loan needs to be repaid and how much interest and charges will be levied, but you do get the opportunity to do that before you agree to accept the loan.

You also need to be aware that short-term loans, or payday loans as they are sometimes called, are only meant to be used to tide you over to your next pay-check. If you try to use them for long-term finance, or you keep rolling them over, they can get very expensive.

So, if you do need cash fast for an emergency bill, don’t panic, take your time, and look around for the best deal. You don’t have to go running straight to the nearest loan shop in your town, you can do a bit of research for free on the internet, in the privacy of your own home.

So long as you use them for the purpose they are intended, and you pay them back on time, short-term small loans are and affordable way to see you through a cash crisis. Just be sure to read the terms and conditions of any loan before you take it out.

LED’s In Auto Manufacturing

The popularity of LED lighting in many applications has seen major car manufacturers including Audi, Cadillac, BMW, Toyota, Mercedes-Benz and Ford offering colorful LED lights with new car models to attract customers.

Automotive lighting has seen few advancements in the past 30 years, instead relying on the widely used incandescent options. However, new LED options have emerged in recent years. LED is an abbreviation of light-emitting diode. It is a semiconductor that can change electrical energy into visible light. The light-emitting efficiency can reach 80%-90%. New, more intelligent LED options can now be seen in automotive electronic products, now known as the fourth generation car luminescence.

Compared with the traditional light bulb, LED’s main advantage is its lifespan. First of all, LED light life can last up to 50,000 hours in theory. In practice, it may be closer to 20,000 hours. Therefore, with the use of LED options, it’s possible to never need to change the lights for the life of the vehicle. Another advantage is that LED’s have a fast response time and can be lit without delay. LED’s start time is only tens of nanoseconds, much shorter than incandescent bulbs. LED’s are also energy saving. LED brake lights and turn signals can directly change electrical energy into light energy in the lower drive current, making it an eco-friendly option, not needing any other power. In addition, they will only need less than a quarter of the power of an incandescent lamp. The small size and compact structure of LED’s allow for use in places where traditional lights just could not fit.

Auto LED’s can be divided into two categories, lamps and decorative lights. Lamps include standard applications like instrument lights, front and rear turning lights, brake lights, back up lights, fog lamps and reading lamps. Decorative uses mainly include color changing lights for the side or bottom of cars.

The Market Prospects of Light-Emitting Diodes

Although the LED light source is still a relatively new alternative to conventional incandescent light source, the technology has matured and is continuing to mature greatly. The only disadvantage is that in some cases LED’s can be more costly upfront. However, with advancements in manufacturing and the rise of Chinese LED manufacturers, the hope is that LED’s will become the goto lighting option for automotive manufacturers in the future. With so many advantages, LED’s are almost certainly the future of auto lighting.